Your new Autumn companion has dropped… 

In the fast-paced, ever-evolving world of fashion, Kurt Geiger’s FW24 campaign is making waves with a fusion of elegance and empowerment. With none other than Emily Ratajkowski as the face of the Chelsea collection, the iconic British brand celebrates femininity through bold, modern designs. The Chelsea collection, a tribute to London’s fashionable West End, cements Kurt Geiger’s place in the sartorial landscape, marking yet another milestone in its ongoing global expansion. 

The Chelsea bag is more than just a bag. It’s a statement—a reflection of the multifaceted woman who balances strength and softness with effortless grace. And who better to embody this ethos than Ratajkowski? As a New York Times bestselling author, model, actress, and entrepreneur, she’s a formidable force in her own right. "Emily has a strong sense of style and incredible personal confidence," says Rebecca Farrar-Hockley, Chief Creative Officer at Kurt Geiger. "That’s why she’s the face of our new Chelsea collection. It’s all about celebrating the modern woman and her power." The Chelsea collection’s inspiration is rooted in the sixties heyday of London’s King’s Road, where the heartbeat of British style echoed across the globe. Lensed by the visionary British photographer Laura Coulson, the campaign strips back distractions, focusing entirely on Ratajkowski as she effortlessly models the new collection. "We wanted to create a blank canvas that allowed Emily’s world-famous look and, more importantly, her infectious personality to shine through," explains Farrar-Hockley. With curved lines and feminine silhouettes, the collection speaks to the modern woman, offering versatility and edge, from day to night, casual to dressy. 

What sets the Chelsea collection apart is its signature emblem—Kurt Geiger’s iconic eagle reimagined as a crystallized halo buckle. This dazzling new hardware gives each piece an ethereal energy, from the Hobo bag to the smaller leather goods. “Softness and curves are the key design themes,” says Farrar-Hockley, “this is a story of silhouette—the fluid, round shapes offer comfort and informality but still deliver a sharp, refined aesthetic.” The Chelsea collection includes a range of styles, from the must-have Hobo bag in a variety of sizes, to saddle bags in bold textures like leopard haircalf and black snake-effect leather. The collection also offers a shopper bag in deep hues of cherry red and umber brown, as well as a sleek bucket bag for those who crave the drenched-black aesthetic. 

But the magic doesn’t stop there—the collection extends into small leather goods like wallets and purses, as well as footwear. Whether it’s slingbacks, ankle boots, or ballerina flats, the Chelsea collection offers a piece for every occasion. Starting at £70/$85, the collection ensures that high fashion remains accessible, without compromising on luxury or craftsmanship. Prices peak at £299/$325, making it a perfect companion to the brand’s wider offering, which includes beloved styles like the Kensington, Southbank, and Shoreditch, adored by style icons like Kylie Jenner, Viola Davis, and Jennifer Lopez. Kurt Geiger’s Chelsea collection is more than an accessory line—it’s a love letter to the power and fluidity of femininity, an invitation to embrace strength and softness with unapologetic flair. 

With Emily Ratajkowski at the helm, this campaign sets a new benchmark for what it means to be a modern woman in 2024. And honestly, what else matters?