FASHION BLOGGER VICTORIA MAGRATH COVERS ROLLACOASTER MAGAZINE SPRING/SUMMER 2022

When Victoria Magrath launched her fashion blog Inthefrow in 2012, during the early days of Instagram, she was still a student completing her fashion PhD. Today, ten years on, Inthefrow continues to reign as the top rated fashion blog in the U.K. Split into a collective set of social channels, Magrath now has a follower reach of 2.6 million, a number one bestseller with The New Fashion Rules, and campaigns with luxury brands from Bulgari to Armani Beauty under her belt. Long gone is the divide between fashion editors and bloggers that used to exist at shows - the industry and internet have evolved and changed each other - but throughout all these changes, Magrath has remained at the forefront of the fashion blogging space.

Victoria sat down with Rollacoaster to discuss the secret to true confidence, how she thinks the internet is going to continue to change in the next few years and the biggest misconception about her career.