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“It was really crazy to me that the natural, organic things I was doing and posting were so crazy to people. I think that’s the beauty in it. I’ve never created the type of content where I’m trying to do a skit, necessarily, or having a niche. I was just going through my day and sharing whatever came to mind. There were definitely moments where people were shocked by what comes to my mind or what I’m wearing or what I’m doing—but I think that’s kind of the beautiful thing about it. There really is no filter. I’m just authentically me.”
Once a college student filming GRWMs in her dorm, Alix Earle has since skyrocketed to internet royalty—amassing millions of fans, brand deals, and even a seat at Harvard. Now, our AW25 cover star has her eyes on the ballroom (and the boardroom)…and she’s proving there’s real power in staying unapologetically real.
Alix Earle wears Jimmy Choo
Photography by Christina Bryson
Styling by Emma Jade Morrison
Words by Ella West
Hair by Vincent Pelletierat A-Frame Agency
Make-up by Ash K Holm at The Wall Group
On-set Producer Gina Khammo
Fashion Assistant Bota Abdul
Videography by Jordan Kirk
Editor-in-Chief Ella West
Art Director Bethany Griffiths
Production Director Clemmie Hyde