THIS IS ALLEGRA: GUESS

ALLEGRA SHOWS OFF, and she’s not making any apologies for it. 

This season, Guess puts its new Allegra bag in the spotlight for a high-octane campaign inspired by the accessory’s bold take on form, feel and function—the holy trinity of modern femininity. 

Bolstered by the glamour, speed and unapologetic attitude of a vintage roadster, Allegra isn’t here to play passenger. Sculpted silhouettes, elegant pleats, knotted laces and polished hardware make up her body; buttery faux suede in hues of Cognac, Espresso and Olive sweeten her touch and her flared nape promises to carry whatever baggage comes her way. She’s the ultimate archetype of a woman sat proudly in the driver’s seat: confident, uninhibited, with just the right amount of room for mischief.

Shot in a studio with a stark spotlight, the campaign captures the Allegra in a state of transition: able to roam wherever—never without being noticed. Behind the wheel is Maura Higgins, a long-time member of the Guess family and no stranger to commanding the frame herself. Together, they attune to the spirit of provocation: casting sharp shadows, adding sensual textures and remaining – unapologetically – the centre of attention. 

“At GUESS, accessories have always been statement pieces. Allegra is exactly that—distinctive, tactile, endlessly wearable, confident and unmistakably ours,” explains Nicolai Marciano, Guess’ Chief New Business Development Officer. “With SHOWS OFF, I wanted to build it a whole modern GUESS world: the glamour of a vintage roadster, seamless studio light, real attitude. Cinematic, aspirational, and a femininity that's expressive, effortless, and completely self-possessed.”

From her unmistakable “G” emblem, her multi-wear functionality down to her name emblazoned on an auto-plate, the Allegra embodies every woman proud of her presence and versatility. 

She’s showing off, she’s turning heads, and now, she could be yours. 

SHOP NOW AT GUESS.EU