BECKY G x GUESS
Becky G and GUESS Will Convince You to Go Low in The B Jean.
You’ve seen it everywhere, and now it’s time to welcome it into your wardrobe. Don’t just take our word for it – Becky G agrees. The triple-threat talent joins forces with GUESS to launch The B Jean, a fresh take on the perfect low-rise silhouette.
You might’ve tried to escape it, but some trends are just too good to follow the usual fashion cycle. Instead, they stick around for good. It’s time to accept that low-rise denim is here to stay. Sexy, flattering and oh-so comfortable, the good news is that, unlike your mum’s hand-me-downs, the silhouettes making their way into our wardrobes in 2026 have had a serious revamp since the early 2000s. Just look at GUESS’ latest poster girl, singer, songwriter and actor Becky G, looking right at home in The B Jean.
Rooted in GUESS’ rich denim heritage and thoughtfully reimagined for the fashion-forward wardrobe, The B Jean Low Rise delivers everything you want from your new favourite silhouette, with a slim bootcut fit and the perfect dropped waist. The nostalgic style pays homage to GUESS’ role in shaping the unmistakable denim aesthetic of the noughties. Reworking the brand’s most iconic silhouettes for today, The B Jean celebrates a legacy that continues to inspire contemporary fashion, with Becky G bringing her undeniable star power to the mix.
The new style comes in two iterations: a low-rise bootcut and a low-rise bootcut featuring a signature triangular panel along the side seam for an extra dose of attitude. Available in a range of vintage-inspired washes, each version strikes a balance between the attitude of archival GUESS denim and a modern point of view, brought to life by the Californian talent in the brand’s latest campaign.
“GUESS has always had a unique ability to create denim that defines a moment while remaining timeless,” says Nicolai Marciano, GUESS’ Chief New Business Development Officer. “The B Jean is a celebration of our denim heritage with one of our most iconic silhouettes. My vision was to reimagine the low-rise fit, preserving its attitude while reshaping the campaign through an evolved lens. Becky G was the natural choice to tell that story with authenticity, confidence and undeniable presence, and to introduce the next chapter of The B Jean.”
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