It's been called the brand "everyone is wearing but nobody knows" and loads of your faves have already been snapped wearing their pieces, so what actually is ANZ?
We caught up with founder and creative director Ainy Naim to find out all there is to know.
Hey Ainy, how are you?
Hey, I’m good, been busy sorting my shit out.
Going back to the beginning, when did you first get interested in fashion?
If we go way way back, when I lived in Karachi, my Grandma had one of those old treadle sewing machines. I would always want to play with it, making what I could for my dolls with scraps of cloth I would find. Being born in Pakistan, you are surrounded by textiles and embroidery. We would always create our own outfits for occasions with the local tailor. It just was in me, I knew at 11 where I wanted to study and that I wanted to one day create a brand. I guess I never quit.
When did you start wanting to create your own pieces?
I always painted or customized everything I wore, changing buttons around and adding embellishments from a young age. I could never keep a denim jacket plain. I used to make custom made shearling coats with Swarovski crystals to sell to my friends when I was at university. These ended up in boutiques around London, I didn’t even have a real brand at that point, I just enjoyed creating things.
